Why are some mobile carriers hesitant to promote eSIMs?

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Many traditional carriers earn significant revenue from high-margin international roaming charges. eSIMs make it very easy for travelers to switch to more affordable local or regional data plans, bypassing these fees. This directly impacts the carriers' roaming revenue, so they have a financial incentive to stick with the older, more profitable system.

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Why are some mobile carriers hesitant to promote eSIMs?

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